Ankita VermaJun 12, 2025The Overlooked Moment That Drives Results
In DTC, the moment right after someone checks out is often ignored. But it’s one of the few moments when your customer is still fully engaged. They’ve just placed an order, they’re paying attention, and they’re still in a buying mindset. Most brands let that moment pass.
- A way to increase customer lifetime value
- A new revenue stream that didn’t require more ad spend
They found both with Pier39.ai.
The Ask: Simple, On-Brand, Impactful
When Mark Collis, CEO of Skout Organic, reached out to us, his brief was clear and to the point:
That message captured what many modern DTC brands are feeling: it’s no longer about hacking growth with paid media. It’s about doing more with the customers you already have, and doing it in a way that adds to the experience, not interrupts it.
The Challenge: Protecting What Matters Most
Skout Organic is a clean-label snack brand built on trust, transparency, and loyalty. They weren’t just looking for more revenue, they wanted it without sacrificing what makes their brand special.
Skout’s biggest concerns were valid:
- Would this feel intrusive to their customers?
- Would it create operational overhead for the team?
- Would it affect the checkout experience in a negative way?
Mark asked thoughtful questions:
The Solution
Pier39’s post checkout solution helped turn Skout Organic’s checkout into a value-driven revenue Channel, delighting customers and driving measurable ROI without touching their margins. The result? A brand-safe, fully integrated experience that made every transaction more rewarding.
To address Mark’s pressing concerns, Pier39.ai gave Skout full visibility and control, a level of customization no other post-purchase partner offers.
Exactly what customers would see - from reward emails to the partner offers- Brand-safe templates that looked and felt like Skout
- Crystal-clear terms (e.g. store credit is void if the original order is canceled)
- Safeguards to prevent gaming the system (redemptions only apply to completed purchases)
Once we answered every edge case, Mark gave the green light, and the app went live the same day.
What We Launched
Pier39.ai was added across three simple, high-visibility touchpoints:
The thank you page- The order status page
- The order confirmation email
The experience was additive, not disruptive, featuring curated, wellness-aligned brands like Hiya and Troomy that matched Skout’s.
The Results
Strategic Value Beyond the Numbers
What sets this apart isn’t just the earnings it’s the strategic alignment with Skout’s long-term growth priorities:
- Enhancing the customer experience, not disrupting it
- Earning more from existing traffic without added spend
- Preserving brand integrity across every touchpoint
- Creating flexibility to scale with future growth
What's Next
After the initial success, Skout began exploring:
- Additional placements, like loyalty emails and homepage modules
- Being featured as an advertiser in other family-friendly checkouts
- A/B testing messaging to improve performance over time
This was proof that post-purchase doesn’t have to be an afterthought. Done right, it can drive real value for customers and the brand.
Key Takeaways
- Simple to launch, with no lift from the dev team
- Offers that feel consistent with the brand experience
- Incremental revenue from existing orders
- A loyalty loop funded entirely by advertisers
Interested in learning how your brand can replicate these wins?
Visit Pier39.ai or contact us at hello@pier39.ai to see how we can help you unlock the hidden potential of your checkout experience.
