Harsh PorwalJul 8, 2025Letifly is a fast-growing online retailer in the high-end home space, offering a curated mix of premium décor, lighting, and kitchenware. Their focus on quality, design, and originality has helped them build a loyal customer base and stand out in a crowded market.
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The Goal: Incremental Revenue and Higher Customer Lifetime Value
Letifly came to us at a time when growth is getting harder in general. Ads are more expensive, channels are saturated, and margins are tighter. They were looking for new ways to grow profitably without just throwing more money at paid acquisition.
They had two clear goals. First, they wanted to monetize their post-checkout page and create a new, high-margin revenue stream. But it had to feel like a seamless part of their brand, not a bunch of random ads.
Second, they wanted to increase how often customers came back to shop, and raise LTV, without relying on constant discounts that chip away at profits.
Pier39.ai delivered on both. We helped Letifly turn their thank-you page into a powerful tool for revenue and retention, giving their customers real reasons to return while keeping the brand experience intact.
The Challenge: A New Kind of Customer
Internally at Pier39.ai, we saw Letifly as an exciting opportunity to expand our impact. Until this point, our platform had already proven itself with fast-moving brands in categories like fashion and beauty. But Letifly operated in a different context, serving customers who make considered, high-value purchases with longer buying cycles
This presented a compelling challenge: how could we drive meaningful revenue and retention outcomes for a premium brand with naturally lower purchase frequency? We saw it not as a limitation, but as a chance to demonstrate the versatility and strength of our solution in a new vertical.
The Journey: Delivering a Tailored Solution
1. Finding the Right Offers for a Native Experience
The offers that interest a weekly snack buyer won't connect with a customer who has just bought an artisanal floor lamp. To create the native experience Letifly wanted, our AI model curated a collection of offers from other premium, home-focused brands.
For example, we found that offers from other high-quality home and lifestyle brands performed exceptionally well. Aligning with partners like these was key to our success:
Style your space with Castlery — make a purchase and unlock a $50 discount at Letifly.- Sleep cleaner with Miracle Sheets — shop self-cleaning, cooling sheets and get a $30 discount at Letifly.
- Enjoy $30 discount by purchasing any Alva Cookware product!
These relevant, high-value offers helped drive our engagement rate steadily upward, proving we could connect with their audience in a meaningful way.
The Growth of Engagement (CTR%)
2. Building the Retention Engine
Once customers were engaged, we focused on making the value exchange worthwhile. For a brand with high-priced items, the incentives had to be significant. This led to a two-part strategy:
- Higher Earnings for Letifly: By teaming up with other premium brands, we were able to get higher CPC (Cost-Per-Click) rates. This directly translated into a larger revenue stream for Letifly, achieving their first goal.
- Better Rewards for Customers: We chose to feature advertisers who offered higher reward values. This made sure the incentive was attractive enough to bring a customer back for another purchase, directly addressing their goal of increasing LTV.
The Results
This tailored approach delivered powerful results, creating a new, self-funding growth engine for Letifly.
| Metric | Store |
|---|---|
 Click-Through Rate | 10.8% |
 Earnings | $100K per 100K Transactions |
 Average Reward Value | $30 |
Building on Success: More to Come
Our commitment is to:
- Continuously Curate: Deliver an ever-evolving selection of high-value offers that keep the experience fresh and exciting.
- Maximize Earnings: Proactively seek partnerships that generate even higher earnings for Letifly.
- Amplify Rewards: Secure substantial rewards that strengthen customer loyalty and encourage repeat business.
Letifly’s story shows what’s possible when post-purchase becomes a performance channel. With the right execution, even low-frequency, high-value brands can turn their thank-you page into a high-margin, retention-driving asset.
Want to see how Pier39.ai can help your brand monetize post-purchase moments without discounting or disruption?
Visit Pier39.ai or reach out at hello@pier39.ai
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