Pier39.ai Data Overview
Introduction
Pier39.ai helps e-commerce merchants unlock incremental revenue and boost retention by displaying high-performing, personalized offers to shoppers after checkout. Our machine learning engine leverages purchase data, behavioral signals, and partner-provided attributes to make each offer more relevant—without ever compromising user privacy.
You retain full control over the data you choose to share with Pier39.ai. Our technology respects your customers’ privacy, complies with relevant laws, and ensures that data is used only to optimize the offer experience on your behalf.
Use Cases for Your Data
Pier39.ai allows you to safely use your first-party data to:
Personalize the Experience
- Tailor post-checkout offers using the shopper’s name, loyalty status, or location
- Adapt messages based on historical behavior
- Hide irrelevant or previously-declined offers to improve UX
Maximize Relevance & Conversion
- Predict which offers are most likely to convert for each shopper
- Suppress offers that are regionally restricted or previously declined
- Build anonymized interest segments based on behavior (e.g., discount buyers, pet owners)
Fulfill Offer Expectations
- Send rewards emails when an offer is completed (typically with a promo code or instructions)
- Optionally trigger reminder emails 24–48 hours later to boost redemption
- Ensure shoppers can access and claim their rewards easily
Classes of Data
Pier39.ai processes four categories of data to power relevant offer experiences while ensuring that personally identifiable information (PII) is never shared with advertisers.
| Category | Description |
|---|---|
| Partner Data (Your Data) | Includes identifiers (e.g., email address, name), purchase data (e.g., cart value, product IDs), and shopper attributes (e.g., loyalty status). This is collected during or after checkout and is used only to personalize experiences on your behalf. You retain full ownership of this data. |
| Derived Data (Pier39.ai Data) | Engagement behavior (e.g., clicked offer ID, timestamp, session activity) is logged to help us optimize future experiences. This data may be used to build anonymized interest segments or inform our ML models. It is pseudonymized and never shared externally. |
| Advertiser Data | Audience definitions, creative IDs, and conversion events tied to a specific campaign. Advertisers own this data and it is used only to serve or measure their offers. |
| Licensed Data | Select third-party data (e.g., pet owners, deal-seekers) may be licensed outside the EU/UK to improve segmentation and relevance. This data is pseudonymous and used only for campaign targeting. |
Data Isolation & Governance
- Your data is kept separate and never commingled with other partner or advertiser datasets.
- Pier39.ai acts solely as a neutral intermediary between e-commerce merchants and advertisers.
- No partner’s user data is ever sold or shared with an advertiser.
- All audience segments are pseudonymized and comply with applicable privacy laws.
Data Storage & Security
Pier39.ai uses Google Cloud Platform (GCP) for secure hosting, with cloud infrastructure currently located exclusively in the United States(us-central-1).
Key Security Measures:
- AES-256 encryption at rest
- TLS 1.2+ encryption for all data in transit
- Pseudonymization of email addresses and phone numbers (e.g., hashing)
- Role-based access control with audit trails
- Regular penetration testing and third-party security audits
- Detailed logs and audit trails for all data access and modifications
- Regular data backups to ensure quick recovery in case of failures
- Load balancing solutions to distribute workloads evenly across servers, enhancing system availability and performance.
- Real-time monitoring solutions to detect anomalies
- Google Cloud CDN with HTTPS to secure data in transit between end-users and applications
- Fine-grained access controls to limit who can access data based on roles and permissions.
Compliance
Pier39.ai adheres to GDPR, CCPA, and other applicable privacy laws. Our legal basis for processing includes:
- Consent, where applicable (e.g., for cookie-based tracking)
- Legitimate interests, such as personalizing offers, fulfilling engagements, or measuring performance
We do not collect professional data or knowingly process data from children under 13. See our Privacy Policy or contact hello@pier39.ai to request access, deletion, or restriction of your data.
Content & Offer Standards
We hold all advertiser campaigns to rigorous content and user experience guidelines:
- No campaign goes live without review and approval
- Offers must be legally compliant, clearly worded, and fulfillable
- We prohibit misleading claims, adult content, or aggressive tactics
- Pier39.ai monitors offer quality and suspends underperforming or non-compliant campaigns
Customer Confirmation Emails
If a customer accepts a third-party offer that includes a time-sensitive reward or coupon:
- A reward email is sent within 24–48 hours
- A reminder email may optionally be sent to boost redemption
- No email is sent when a shopper ignores or skips an offer
Summary
With Pier39.ai, you can:
- Generate incremental revenue after every transaction
- Use your data safely and effectively to personalize experiences
- Rely on strong encryption, compliance, and transparency standards
- Deliver high-quality offers that respect your shoppers’ time and trust
Our goal is to create win-win experiences for your brand, your customers, and the advertisers funding the rewards.
© 2024 Pier39, Inc